Welcome to Freeze the Industry.

We are a large and fast growing network of youth activists standing against the Tobacco Industry. Our mission is to expose the false sense of power tobacco companies have on our society and make them accountable for the harm they cause. We believe our collective voices have the power to bring about positive political and social change.

We know ideas are only as powerful as the action they inspire. Here you'll find ways to take action and use your voice towards justice and freedom.

Check out our most current campaigns here and be sure to spread the word!

Join us, join the FTI movement.

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    Plain is Good. Plain & Standard is Better.

    Plain and standardized packaging means all tobacco packs
    would include health warnings and look the same, reducing their appeal.
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    Freeze The Industry

  • Plain Packs
  • Fighting Big Tobacco
  • No Evidence
  • Plain packs

    Plain packs have no brand graphics, logos or colours and are a standard shape and size.

  • Fighting Big Tobacco

    In 1892 the first brand of cigarettes were branded in a box with baseball cards. Big Tobacco knows what works and will fight hard to keep tobacco packs sleek & seductive.

  • No Evidence

    There is no credible evidence that plain and standardized packs will increase contraband and all reports showing an increase were commissioned by tobacco companies.¯\_(ツ)_/¯



Welcome to the "Plain and Simple Argument"
Advancing the proposed policy on tobacco packaging in Canada.
Plain packaging is good, but plain and standard is better.
JTI McDonald Corporation says it’s just an appetizer, but really it’s the meat and potatoes.

Our Government has made it a mandate to introduce plain packaging requirements for tobacco products, similar to those in Australia and the United Kingdom. In fact, Justin Trudeau included plain packaging in his election promises and listed it as a priority in his mandate letter to Minster of Health, Dr. Jane Philpott.

Our government cares about Canadian children and will do their part to help them live healthier lives with less exposure to known health risks. Ontario wants real change; 87% of adults support our governments’ commitment to plain packaging regulations.

It's Plain and Simple.



Post and share FTI captions & memes.
Be sure to tag @frzindustry @JustinTrudeau @janephilpott and your own local MP.
#cigarette #makeitplain #cdnpoli #FTIPSP

Write, call or request a meeting with your local MP.

Small, medium and large organizations have the ability to contribute to big change. Ask your organization to support this health policy through signing a letter of endorsement.
Mail to:
Heart & Stroke Address change:
Suite 110 – 1525 Carling Ave,
Ottawa, ON, K1Z 8R9.
Email to:
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If you are passionate about the political process and want to be part of the cutting edge tobacco control scene download the FTI Action Guide for creative and innovative ideas to bring the public together.




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